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BAM 228: Tom Patterson
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Created Mon, Mar 2, 2026
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Title: Navigating Growth and Innovation
Hook: Learn how strategic investments and channel diversification are driving Tommy John’s continued expansion in a shifting retail landscape.
Description: This narrative highlights Tom Patterson's strategic decision-making process as Tommy John evolved from a scrappy startup to an industry leader with significant financial backing and retail presence. Listeners will gain insights into why the brand chose to accept a minority investment from LNK Partners and navigate the complexities of multi-channel distribution in today’s market. The conversation will also cover how e-commerce and emerging technologies, like AI, are influencing the brand's future trajectory. Important discussions will focus on embracing innovation while staying true to the company's foundational principles of comfort and performance. Also discussing sourcing and producing unique products and liability of that technology falling in the hands of your competitors
Title: From Undershirts to Understated Success
Hook: Discover how one man’s quest for comfort reshaped an entire industry and built a brand that's both profitable and pioneering.
Description: This interview arc delves into Tom Patterson's journey from selling medical devices to revolutionizing the apparel industry with Tommy John. We'll explore the challenges and breakthroughs of creating an innovative product in a highly traditional market and maintaining profitability from day one. Audiences will be captivated by the entrepreneurial spirit and strategic savvy that turned a simple idea into a brand recognized across direct-to-consumer and wholesale channels. Key moments to explore include the origin of the patented "stay-tucked" undershirt and how a small start with just 200 units grew into a company boasting over $100 million in revenue.
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