BAM-OSBAM-OSBAM-OSNo episodes with this guest yet.
Career timeline with key transitions and pivots
Lesser-known facts most interviewers miss
Contradictions or tensions in the public narrative (good interview fuel)
Recent news, projects, or developments
Connections to broader trends or movements
Potential controversial or sensitive topics to be aware of
If you want, I can do a second-pass “verification sweep” specifically to (1) find his dissertation title/committee (if public), (2) map his content themes across TikTok/IG/X, and (3) pull 6–10 contrarian clips/quotes to build sharper follow-ups.
From the guest (intake form)
### OPENER 1. Joey, your journey from being an overweight teenager in Florida to a PhD-trained nutrition scientist is quite remarkable. Can you share a pivotal moment from that transformation that still influences your work today? 2. You’re known for promoting evidence-based fitness. What’s one common misconception about evidence-based practice that even savvy audiences tend to overlook? ### THEME: FOUNDING FIT FOR LIFE ACADEMY 3. Transitioning from public-facing educator to CEO of Fit For Life Academy must have been a significant shift. What was the biggest surprise you encountered in starting your own business? 4. Your brand appears as both "Fit For Life Academy" and "Fit4Life Academy." Was there a strategic reason behind this naming variation? 5. Fit For Life Academy emphasizes sustainable, personalized coaching. How do you balance evidence-based practices with the need for individual customization in your programs? 6. Many entrepreneurs face the challenge of managing growth while maintaining quality. How have you scaled your services without compromising the personalized experience for clients? ### THEME: DEBUNKING MYTHS AND PROMOTING FUNDAMENTALS 7. You’re vocal about debunking nutrition and fitness myths. Can you share a myth you’ve encountered recently that particularly frustrates you, and why? 8. Your approach is anti-quick-fix, yet compelling promises are often necessary in marketing. How do you navigate this tension to attract clients without setting unrealistic expectations? 9. In the realm of evidence-based fitness, how do you decide when to deviate from general scientific recommendations to better suit individual client needs? ### THEME: MEASURING SUCCESS AND CLIENT RETENTION 10. Your coaching system tracks various metrics. What are the non-negotiable metrics you monitor, and which ones do you choose to ignore? 11. The Fit For Life Academy’s “4C’s” framework is intriguing. Which of the 4C’s—Coaching, Calls, Community, Content—do you find most critical for client outcomes versus retention? 12. Designing “flexible” plans that aren’t vague can be challenging. How do you ensure clarity and adaptability in your coaching, especially around real-life situations like travel or social eating? ### THEME: SCIENCE, SUPPLEMENTS, AND INDUSTRY TENSIONS 13. You serve as a Science Advisor for Outwork Nutrition. How do you maintain your commitment to evidence-based practices while navigating the supplement industry’s marketing pressures? 14. Given your role in NASM’s Physique and Bodybuilding Coach materials, what’s your perspective on how credentialing organizations define “evidence-based” in today’s fitness landscape? 15. There’s often a gap between scientific evidence and practical application. What did your PhD not prepare you for in the real market, and how did you bridge that gap? ### VIRAL MOMENT 16. What’s your “anti-avatar”? Who do you refuse to coach, and why? 17. If you could debunk one pervasive fitness myth forever, which would it be and what impact would you hope it has? ### CLOSER 18. Looking ahead, what exciting developments or projects are on the horizon for Fit For Life Academy? 19. For entrepreneurs aiming to scale beyond $1 million, what’s one piece of advice you wish you had received earlier in your journey?