1. BULLETED BIO
- Founder + longtime host of the daily business podcast Entrepreneurs On Fire (EOFire), launched 2012; the show is positioned as “award-winning” and has published 3,500+ entrepreneur interviews (per EOFire / Podcasters’ Paradise site copy). (podcastersparadise.com)
- Built EOFire into a multi-seven-figure online education + media business; he has publicly stated the company is “well into eight figures” in cumulative revenue since launch. (actionacademypod.com)
- Publicly disclosed early traction milestones: grossed ~$446K in 2013 and hit a first $100K+ net revenue month in December 2013 (Forbes profile). (forbes.com)
- Created and monetized a recurring-revenue membership/community product, Podcasters’ Paradise (podcasting training + templates + community). (podcastersparadise.com)
- EOFire is unusual for its transparency: publishes detailed monthly income reports (at least through December 2024) with line-item expenses and profit margins. (eofire.com)
- EOFire’s own reporting frames the “slow start”: from June 2012–Aug 2013 the business netted $26,143.32 (before taxes). (eofire.com)
- Known for leveraging Kickstarter as validation + launch strategy; EOFire published a case study on “crushing Kickstarter” tied to The Freedom Journal campaign, including a headline result of $453K in 33 days and “6th most funded publishing campaign of all time” (per EOFire). (eofire.com)
- Background prior to EOFire: served 8 years in the U.S. Army, including a 13-month tour in Iraq as an Armor Platoon Leader (tanks), then pursued “normal jobs” before entrepreneurship (EOFire About page). (eofire.com)
- Personal origin detail often cited: born/raised in a very small town in Maine (population <2,000) (Forbes profile). (forbes.com)
- Key partner: Kate Erickson joined “Team Fire” in April 2013 (EOFire About page) and is consistently presented as co-driving operations/content/community. (eofire.com)
- Relocated to Puerto Rico in 2016; EOFire has a dedicated post about why they moved and staying there through 2025, referencing PR’s Act 60 landscape (and that laws change). (eofire.com)
- Family milestone: John and Kate welcomed their first son, Bo Arthur Dumas, on Nov 14, 2023. (eofire.com)
2. POTENTIAL STORY ARCS (ranked: least-covered/most “new” first)
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“The Puerto Rico bet that lasted a decade (and kept changing)”
- Why it matters: Many 7–8 figure founders flirt with relocation/tax strategy, but underestimate operational, legal, and lifestyle complexity over time. This arc has real-world durability: moving is easy; staying for years through policy shifts is the hard part.
- Key evidence: EOFire’s PR explainer: move in 2016, still there in 2025, explicit mention that laws change and the need for specialized legal counsel. (eofire.com)
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“From $26K net in 15 months → $100K net months: the compounding of cadence”
- Why it matters: Daily publishing is a contrarian operating system; most founders can’t sustain it. The tension: the early financial ‘meh’ period vs. the later breakthrough.
- Key evidence: EOFire’s “first 365 days / early period” net figure ($26,143.32 June 2012–Aug 2013). (eofire.com) + Forbes milestone of $100K+ net in Dec 2013. (forbes.com)
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“Kickstarter as a business model tool, not a creator lottery ticket”
- Why it matters: Most entrepreneurs think of Kickstarter as “funding”; JLD uses it as proof of concept + list-building + PR leverage. This is a scalable pattern for information-product founders and authors.
- Key evidence: EOFire’s Kickstarter breakdown with headline result $453K in 33 days + explicit tactics like landing page validation and “up-pledge strategy.” (eofire.com)
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“The income-report transparency flywheel (and the hidden costs of being an open book)”
- Why it matters: Publishing income reports is a trust engine, but also a pressure cooker (copycats, audience expectations, privacy, platform risk). The insight is not just “transparency” but how it changes internal decision-making.
- Key evidence: EOFire has a long-running income report archive and notes they use accounting tools and acknowledge margin-of-error and verification/access language in reports. (eofire.com)
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“Membership revenue: why Podcasters’ Paradise both worked and later ‘took a backseat’”
- Why it matters: Recurring revenue is celebrated, but the interesting founder story is: when does a flagship membership plateau, and how do you diversify without killing the golden goose?
- Key evidence: Interview claims that in 2014/2015 Podcasters’ Paradise was a majority share of income and later became less central. (makeawebsitehub.com)
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“The identity rewrite: tank commander → real estate → failed ‘what I’m supposed to do’ → media CEO”
- Why it matters: High performers often follow a script until they can’t; the pivot story is useful for entrepreneurs who have skills but lack a durable vehicle.
- Key evidence: EOFire About page details the Army service, post-military “supposed to do” job path, and the formation of the daily-show concept. (eofire.com)
3. DEEP RESEARCH
Business Timeline (chronological)
Pre-EOFire (before 2012)
- U.S. Army career (8 years) including a 13-month tour in Iraq as an Armor Platoon Leader (tanks). (eofire.com)
- Post-military period: EOFire’s own bio frames this as trying to do what he was “supposed to do” (get a job), before committing to entrepreneurship/podcasting. (eofire.com)
2012 — EOFire launch
- Launches Entrepreneurs On Fire in 2012 with the differentiator of daily interviews focused on the guest’s “story.” (eofire.com)
2013 — Team + monetization foundation
- Kate Erickson joins Team Fire (April 2013). (eofire.com)
- EOFire begins publicly posting income reports (they reference September 2013 as the first “official monthly income report”). (eofire.com)
- Forbes-reported financial milestone: about $446K gross in 2013, first $100K+ net month in Dec 2013. (forbes.com)
- Develops the membership/community path that becomes Podcasters’ Paradise (brand and product positioned as podcasting tutorials/templates/community). (podcastersparadise.com)
2014–2015 — scaling education + sponsorship
- Multiple interviews and third-party writeups point to Podcasters’ Paradise being a major revenue driver in 2014–2015 and later less dominant. (makeawebsitehub.com)
- JLD is profiled in Forbes as a podcast monetization case study and as running a lean operation with remote assistants (historic context). (forbes.com)
2016 — Puerto Rico relocation
- EOFire states John and Kate moved to Puerto Rico in 2016 and maintained residency through at least 2025 (with Act 60 caveats). (eofire.com)
2017–2024 — “engineered” media business + continued reporting
- EOFire continues publishing detailed income reports through at least December 2024 and discusses potentially shifting to less frequent reporting (quarterly/semi-annual). (eofire.com)
- Example reported profitability: December 2023 net profit $129,576 (from the December 2023 report snippet). (eofire.com)
- Example 2024 month: July 2024 net profit $158,364. (eofire.com)
- Example 2024 month: September 2024 net profit $98,685, and the report includes language about their firm having “unlimited access” to verify accounts (important for credibility framing). (eofire.com)
Nov 2023 — family milestone
- First child Bo Arthur Dumas born Nov 14, 2023. (eofire.com)
Viral & High-Performing Content (what we could verify quickly vs. what needs deeper scraping)
Owned media “hits” (verifiable from sources pulled)
- EOFire Kickstarter case study (“How to CRUSH Kickstarter…”) is a flagship evergreen post because it combines a specific numeric outcome ($453K / 33 days) with tactical playbooks (landing page proof, press releases, up-pledge strategy). (eofire.com)
- Income report archive is a persistent content moat because it’s concrete/benchmarkable and creates a long-tail SEO magnet (“podcast income report”, “online business income report”). (eofire.com)
Platform performance (needs follow-up verification)
- A SocialBlade page exists for EOFire’s YouTube channel, but the search snippet we pulled doesn’t include the top video view counts; extracting the “unusually high views” list will require a second-pass scrape of the channel/videos and/or SocialBlade details. (socialblade.com)
- Podcast appearances with “buzz”: we pulled at least one major long-form appearance page (“Action Academy” episode page referencing eight-figure cumulative revenue), but not the engagement metrics; those would require platform-by-platform pulls. (actionacademypod.com)
What Other Interviewers Miss (patterns & gaps)
What he gets asked constantly (high repetition across his ecosystem)
- “How did you start a podcast?” / “How do you monetize a podcast?” — This is the core of Podcasters’ Paradise positioning and dominates most third-party interviews and EOFire’s own sales copy. (podcastersparadise.com)
- “How do you stay consistent / publish daily?” — Because EOFire’s differentiator is daily cadence (explicit in his origin story and brand). (eofire.com)
- “Why income reports?” — Because it’s a signature move and unusual enough that interviewers fixate on it. (eofire.com)
Topics hinted at but rarely pushed on (based on the source set we reviewed)
- Operational reality of Puerto Rico long-term: EOFire itself warns laws are changing and recommends specialized counsel; many interviews stop at “tax benefits” and don’t unpack how often decisions must be revisited. (eofire.com)
- How membership businesses age: one interview explicitly notes Podcasters’ Paradise was a larger % of income in 2014/2015 and later less so—this is the most interesting part (plateau/decline management) and typically gets glossed over. (makeawebsitehub.com)
- Verification/credibility of income reporting: September 2024 report language about verification access implies they anticipate skepticism; interviewers rarely explore “how to report income ethically/accurately without misleading.” (eofire.com)
What changed since more recent interviews (needs last-12-month scan)
- From sources already gathered, the biggest “newer life change” is becoming a parent (Nov 2023), and how that affects cadence, risk tolerance, and location decisions. (eofire.com)
- EOFire also signals a possible shift away from monthly reporting cadence after Dec 2024—this could reflect business model stabilization or a strategic change. (eofire.com)
- To be confident about “most recent” business changes in the last 6–12 months (relative to March 6, 2026), we’d need a fresh scan of EOFire announcements, newsletter, and socials from 2025–2026 (not yet captured in the current pull).
Public disagreements / controversies
- None surfaced in the initial high-signal sources above. This may simply reflect the limited sweep so far; a targeted search for “controversy,” “scam,” “lawsuit,” “complaint,” “FTC,” etc. should be run if you want a reputational-risk appendix.
Current Trends & Timing (why JLD is relevant now)
- Podcasting as a business model is maturing: JLD is a “first-wave professional podcaster” with a long operating history; EOFire’s income-reporting and membership monetization are a living case study in staying profitable as platforms change. Evidence: continued profit reporting through late 2024. (eofire.com)
- Creator education + memberships remain durable versus ad-only media; Podcasters’ Paradise and related funnels represent a playbook for founders who want cash-flow resilience beyond sponsorships. (podcastersparadise.com)
- Geo-arbitrage/tax strategy remains topical among 7–8 figure founders, and JLD’s “moved in 2016, still there through 2025” positioning makes him a long-duration case study rather than a short-term experiment. (eofire.com)
Network & Connections
- Kate Erickson: core operator/partner since April 2013; co-architect of “Fire Nation” community operations (per EOFire About page). (eofire.com)
- Pat Flynn: explicitly cited by EOFire as one of the shows JLD listened to while exploring podcasting ideas (Smart Passive Income), indicating a “peer set” connection in the early podcast-business ecosystem. (eofire.com)
- EOFire guest network: 3,500+ interviews create an unusually broad relationship map (potential for mutuals with your past guests), but enumerating the most meaningful ones will require a pass over his most-downloaded episodes / “best of” lists. (podcastersparadise.com)
If you want, I can do a second research pass specifically focused on (a) 2025–2026 updates (new offers, revenue shifts, publishing cadence changes), (b) top-performing episodes/posts by traffic/engagement, and (c) any reputational-risk items (lawsuits/complaints) with primary-source confirmation.
BAM-OS